Market Research Analysts and Marketing Specialists

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 0 (0%)
• AI can speed this up with extra software: 13 (100%)
• Little or no AI speed-up: 0 (0%)

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.AI can speed this up with extra software · core task · Seen in real AI use
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.AI can speed this up with extra software · core task · Seen in real AI use
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.AI can speed this up with extra software · core task
• Measure and assess customer and employee satisfaction.AI can speed this up with extra software · core task
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.AI can speed this up with extra software · core task
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.AI can speed this up with extra software · core task · Seen in real AI use
• Seek and provide information to help companies determine their position in the marketplace.AI can speed this up with extra software · core task · Seen in real AI use
• Forecast and track marketing and sales trends, analyzing collected data.AI can speed this up with extra software · core task · Seen in real AI use
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.AI can speed this up with extra software · core task · Seen in real AI use
• Monitor industry statistics and follow trends in trade literature.AI can speed this up with extra software · core task · Seen in real AI use
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.AI can speed this up with extra software · core task
• Direct trained survey interviewers.AI can speed this up with extra software · core task
• Develop and implement procedures for identifying advertising needs.AI can speed this up with extra software · core task · Seen in real AI use