Search Marketing Strategists

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 4 (11%)
• AI can speed this up with extra software: 32 (89%)
• Little or no AI speed-up: 0 (0%)

• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.AI can speed this up on its own · core task · Seen in real AI use
• Create content strategies for digital media.AI can speed this up on its own · core task
• Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).AI can speed this up on its own · supplemental task · Seen in real AI use
• Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.AI can speed this up on its own · supplemental task
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.AI can speed this up with extra software · core task · Seen in real AI use
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.AI can speed this up with extra software · core task · Seen in real AI use
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.AI can speed this up with extra software · core task · Seen in real AI use
• Participate in the development or implementation of online marketing strategy.AI can speed this up with extra software · core task
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.AI can speed this up with extra software · core task · Seen in real AI use
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.AI can speed this up with extra software · core task · Seen in real AI use
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.AI can speed this up with extra software · core task · Seen in real AI use
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.AI can speed this up with extra software · core task · Seen in real AI use
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.AI can speed this up with extra software · core task
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).AI can speed this up with extra software · core task · Seen in real AI use
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.AI can speed this up with extra software · core task
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.AI can speed this up with extra software · core task · Seen in real AI use
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.AI can speed this up with extra software · core task · Seen in real AI use
• Propose online or multiple-sales-channel campaigns to marketing executives.AI can speed this up with extra software · core task
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.AI can speed this up with extra software · core task · Seen in real AI use
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.AI can speed this up with extra software · core task
• Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.AI can speed this up with extra software · core task
• Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.AI can speed this up with extra software · core task
• Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.AI can speed this up with extra software · core task
• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.AI can speed this up with extra software · core task
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.AI can speed this up with extra software · core task
• Execute or manage social media campaigns to inform search marketing tactics.AI can speed this up with extra software · core task
• Conduct financial modeling for online marketing programs or Web site revenue forecasting.AI can speed this up with extra software · core task
• Implement online customer service processes to ensure positive and consistent user experiences.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.AI can speed this up with extra software · supplemental task
• Execute or manage banner, video, or other non-text link ad campaigns.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Assist in the evaluation or negotiation of contracts with vendors or online partners.AI can speed this up with extra software · supplemental task
• Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Assist in the development of online transaction or security policies.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Execute and manage communications with digital journalists or bloggers.AI can speed this up with extra software · supplemental task
• Resolve product availability problems in collaboration with customer service staff.AI can speed this up with extra software · supplemental task