AI exposure score

Telemarketers

Telemarketers score 81 out of 100, which is very high exposure to AI. That ranks #25 of 923 US occupations, where #1 is the most exposed. Of the 12 tasks in this job, AI could speed up 7 on its own and 5 more with extra software built on top of it. In April–May 2026, 7 of these tasks showed up in real conversations with Claude, Anthropic's AI assistant.

81/ 100

Very high

Rank: #25of 923 jobs
US workers: 58,430BLS, May 2025
Median pay: $35,450a year
In real AI use: 7 of 12tasks, April–May 2026

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

AI can speed this up on its own: 7 (58%)
AI can speed this up with extra software: 5 (42%)
Little or no AI speed-up: 0 (0%)

Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.AI can speed this up on its own · core task · Seen in real AI use
Obtain customer information such as name, address, and payment method, and enter orders into computers.AI can speed this up on its own · core task
Record names, addresses, purchases, and reactions of prospects contacted.AI can speed this up on its own · core task
Adjust sales scripts to better target the needs and interests of specific individuals.AI can speed this up on its own · core task · Seen in real AI use
Answer telephone calls from potential customers who have been solicited through advertisements.AI can speed this up on its own · supplemental task
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.AI can speed this up on its own · supplemental task · Seen in real AI use
Maintain records of contacts, accounts, and orders.AI can speed this up on its own · supplemental task · Seen in real AI use
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.AI can speed this up with extra software · core task · Seen in real AI use
Explain products or services and prices, and answer questions from customers.AI can speed this up with extra software · core task · Seen in real AI use
Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.AI can speed this up with extra software · supplemental task
Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.AI can speed this up with extra software · supplemental task · Seen in real AI use
Conduct client or market surveys to obtain information about potential customers.AI can speed this up with extra software · supplemental task

Similar jobs, lower exposure

Related occupations that score at least 10 points lower.

Other jobs in this field

Sales and Related occupations close to this one.

Questions about telemarketers and AI

Will AI replace telemarketers?

Probably not entirely, but the job is likely to change a lot. Telemarketers score 81 out of 100 (very high exposure), #25 of 923 US jobs. AI could speed up 12 of the job's 12 tasks, 7 of them on its own. Exposure means the work is likely to change, not that the job will disappear.

Which telemarketers tasks can AI do?

The most exposed tasks include "Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation"; "Obtain customer information such as name, address, and payment method, and enter orders into computers"; "Record names, addresses, purchases, and reactions of prospects contacted".

Which telemarketers tasks are hardest for AI?

Every task in this job has some AI exposure, though 5 of them need extra software built around the AI.

Are people already using AI for this work?

Yes. In April–May 2026, 7 of the 12 tasks showed up in real conversations with Claude, according to the Anthropic Economic Index.

How many people work as telemarketers, and what do they earn?

About 58,430 people in the US, with median pay of $35,450 a year (BLS, May 2025).

How to read this score. Exposure measures how much of the work AI could speed up, not whether the job will disappear. A highly exposed job can change shape, with people spending less time on routine tasks and more on the rest. The score counts tasks AI can speed up on its own in full, and tasks that need extra software at half weight.

The ratings come from published research based on GPT-4 (2023). To show what's happening now, each task is also checked against the latest Anthropic Economic Index, which records which tasks people actually use AI for. That data is refreshed automatically when Anthropic publishes a new release. Read the full method.

Telemarketers

Task by task

Similar jobs, lower exposure

Other jobs in this field

Questions about telemarketers and AI

Know what's changing before it reaches your job.