Writers and Authors

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 15 (75%)
• AI can speed this up with extra software: 5 (25%)
• Little or no AI speed-up: 0 (0%)

• Vary language and tone of messages based on product and medium.AI can speed this up on its own · core task · Seen in real AI use
• Present drafts and ideas to clients.AI can speed this up on its own · core task · Seen in real AI use
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.AI can speed this up on its own · core task · Seen in real AI use
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.AI can speed this up on its own · core task · Seen in real AI use
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.AI can speed this up on its own · supplemental task · Seen in real AI use
• Collaborate with other writers on specific projects.AI can speed this up on its own · Seen in real AI use
• Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.AI can speed this up on its own · Seen in real AI use
• Follow appropriate procedures to get copyrights for completed work.AI can speed this up on its own
• Plan project arrangements or outlines, and organize material accordingly.AI can speed this up on its own · Seen in real AI use
• Prepare works in appropriate format for publication, and send them to publishers or producers.AI can speed this up on its own · Seen in real AI use
• Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.AI can speed this up on its own · Seen in real AI use
• Work with staff to develop script, story, or advertising concepts.AI can speed this up on its own · Seen in real AI use
• Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.AI can speed this up on its own · Seen in real AI use
• Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.AI can speed this up on its own · Seen in real AI use
• Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.AI can speed this up on its own · Seen in real AI use
• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.AI can speed this up with extra software · core task · Seen in real AI use
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.AI can speed this up with extra software · core task · Seen in real AI use
• Conduct research and interviews to determine which of a product's selling features should be promoted.AI can speed this up with extra software · supplemental task
• Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.AI can speed this up with extra software · Seen in real AI use
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.AI can speed this up with extra software