Public Relations Specialists

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 4 (22%)
• AI can speed this up with extra software: 13 (72%)
• Little or no AI speed-up: 1 (6%)

• Post and update content on the company's Web site and social media outlets.AI can speed this up on its own · core task · Seen in real AI use
• Write press releases or other media communications to promote clients.AI can speed this up on its own · core task · Seen in real AI use
• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.AI can speed this up on its own · core task · Seen in real AI use
• Prepare or deliver speeches to further public relations objectives.AI can speed this up on its own · core task
• Respond to requests for information from the media or designate an appropriate spokesperson or information source.AI can speed this up with extra software · core task · Seen in real AI use
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.AI can speed this up with extra software · core task · Seen in real AI use
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.AI can speed this up with extra software · core task
• Coach client representatives in effective communication with the public or with employees.AI can speed this up with extra software · core task · Seen in real AI use
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.AI can speed this up with extra software · core task · Seen in real AI use
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.AI can speed this up with extra software · core task
• Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.AI can speed this up with extra software · core task · Seen in real AI use
• Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.AI can speed this up with extra software · core task · Seen in real AI use
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.AI can speed this up with extra software · core task
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.AI can speed this up with extra software · core task · Seen in real AI use
• Coordinate public responses to environmental management incidents or conflicts.AI can speed this up with extra software · supplemental task
• Develop marketing campaigns for environmental technologies or services.AI can speed this up with extra software · supplemental task
• Purchase advertising space or time as required to promote client's product or agenda.AI can speed this up with extra software · supplemental task
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Little or no AI speed-up · core task