Public Relations Managers

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 3 (15%)
• AI can speed this up with extra software: 16 (80%)
• Little or no AI speed-up: 1 (5%)

• Draft speeches for company executives and arrange interviews and other forms of contact for them.AI can speed this up on its own
• Respond to requests for information about employers' activities or status.AI can speed this up on its own · Seen in real AI use
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.AI can speed this up on its own
• Assign, supervise, and review the activities of public relations staff.AI can speed this up with extra software
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.AI can speed this up with extra software
• Design and edit promotional publications, such as brochures.AI can speed this up with extra software · Seen in real AI use
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.AI can speed this up with extra software · Seen in real AI use
• Develop, implement, or maintain crisis communication plans.AI can speed this up with extra software
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.AI can speed this up with extra software
• Evaluate advertising and promotion programs for compatibility with public relations efforts.AI can speed this up with extra software · Seen in real AI use
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.AI can speed this up with extra software
• Formulate policies and procedures related to public information programs, working with public relations executives.AI can speed this up with extra software
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.AI can speed this up with extra software · Seen in real AI use
• Maintain company archives.AI can speed this up with extra software
• Manage communications budgets.AI can speed this up with extra software
• Manage in-house communication courses.AI can speed this up with extra software
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.AI can speed this up with extra software
• Observe and report on social, economic, and political trends that might affect employers.AI can speed this up with extra software · Seen in real AI use
• Produce films and other video products, regulate their distribution, and operate film library.AI can speed this up with extra software
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Little or no AI speed-up · Seen in real AI use