Marketing Managers

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

• AI can speed this up on its own: 1 (5%)
• AI can speed this up with extra software: 18 (90%)
• Little or no AI speed-up: 1 (5%)

• Compile lists describing product or service offerings.AI can speed this up on its own · core task · Seen in real AI use
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.AI can speed this up with extra software · core task · Seen in real AI use
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.AI can speed this up with extra software · core task · Seen in real AI use
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.AI can speed this up with extra software · core task · Seen in real AI use
• Develop pricing strategies, balancing firm objectives and customer satisfaction.AI can speed this up with extra software · core task
• Consult with product development personnel on product specifications, such as design, color, or packaging.AI can speed this up with extra software · core task
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.AI can speed this up with extra software · core task · Seen in real AI use
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.AI can speed this up with extra software · core task
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.AI can speed this up with extra software · core task
• Initiate market research studies, or analyze their findings.AI can speed this up with extra software · core task · Seen in real AI use
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.AI can speed this up with extra software · core task
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.AI can speed this up with extra software · supplemental task
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.AI can speed this up with extra software · supplemental task
• Conduct economic or commercial surveys to identify potential markets for products or services.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.AI can speed this up with extra software · supplemental task
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.AI can speed this up with extra software · supplemental task · Seen in real AI use
• Select products or accessories to be displayed at trade or special production shows.AI can speed this up with extra software · supplemental task
• Develop business cases for environmental marketing strategies.AI can speed this up with extra software · supplemental task
• Integrate environmental information into product or company marketing strategies, policies, or activities.AI can speed this up with extra software · supplemental task
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Little or no AI speed-up · core task