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Advertising and Promotions Managers

Advertising and Promotions Managers score 48 out of 100, which is elevated exposure to AI. That ranks #293 of 923 US occupations, where #1 is the most exposed. Of the 30 tasks in this job, AI could speed up 0 on its own and 28 more with extra software built on top of it. In April–May 2026, 10 of these tasks showed up in real conversations with Claude, Anthropic's AI assistant.

48/ 100
Elevated
Rank
#293of 923 jobs
US workers
21,470BLS, May 2025
Median pay
$133,660a year
In real AI use
10 of 30tasks, April–May 2026

Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

  • AI can speed this up on its own: 0 (0%)
  • AI can speed this up with extra software: 28 (93%)
  • Little or no AI speed-up: 2 (7%)
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.AI can speed this up with extra software · core task · Seen in real AI use
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.AI can speed this up with extra software · core task · Seen in real AI use
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.AI can speed this up with extra software · core task
  • Coordinate with the media to disseminate advertising.AI can speed this up with extra software · core task
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.AI can speed this up with extra software · core task
  • Plan and execute advertising policies and strategies for organizations.AI can speed this up with extra software · core task · Seen in real AI use
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.AI can speed this up with extra software · core task
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.AI can speed this up with extra software · core task
  • Contact organizations to explain services and facilities offered.AI can speed this up with extra software · core task · Seen in real AI use
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.AI can speed this up with extra software · core task · Seen in real AI use
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.AI can speed this up with extra software · core task
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.AI can speed this up with extra software · core task
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.AI can speed this up with extra software · core task
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.AI can speed this up with extra software · supplemental task
  • Prepare and negotiate advertising and sales contracts.AI can speed this up with extra software · supplemental task
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.AI can speed this up with extra software · supplemental task
  • Train and direct workers engaged in developing and producing advertisements.AI can speed this up with extra software · supplemental task
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.AI can speed this up with extra software · supplemental task
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.AI can speed this up with extra software · supplemental task
  • Direct and coordinate product research and development.AI can speed this up with extra software · supplemental task
  • Analyze marketing or sales trends to forecast future conditions.AI can speed this up with extra software · Seen in real AI use
  • Analyze the effectiveness of marketing tactics or channels.AI can speed this up with extra software · Seen in real AI use
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.AI can speed this up with extra software · Seen in real AI use
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.AI can speed this up with extra software
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.AI can speed this up with extra software · Seen in real AI use
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.AI can speed this up with extra software
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.AI can speed this up with extra software · Seen in real AI use
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.AI can speed this up with extra software
  • Represent company at trade association meetings to promote products.Little or no AI speed-up · supplemental task
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.Little or no AI speed-up

Questions about advertising and promotions managers and AI

Will AI replace advertising and promotions managers?

Not entirely. Parts of the job are likely to change as AI takes over routine tasks. Advertising and Promotions Managers score 48 out of 100 (elevated exposure), #293 of 923 US jobs. AI could speed up 28 of the job's 30 tasks, 0 of them on its own, while 2 see little or no speed-up. Exposure means the work is likely to change, not that the job will disappear.

Which advertising and promotions managers tasks can AI do?

The most exposed tasks include "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies"; "Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications"; "Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised".

Which advertising and promotions managers tasks are hardest for AI?

Tasks with little or no AI speed-up include "Represent company at trade association meetings to promote products"; "Attend or participate in conferences, community events, and promotional events related to products or technologies".

Are people already using AI for this work?

Yes. In April–May 2026, 10 of the 30 tasks showed up in real conversations with Claude, according to the Anthropic Economic Index.

How many people work as advertising and promotions managers, and what do they earn?

About 21,470 people in the US, with median pay of $133,660 a year (BLS, May 2025).

How to read this score. Exposure measures how much of the work AI could speed up, not whether the job will disappear. A highly exposed job can change shape, with people spending less time on routine tasks and more on the rest. The score counts tasks AI can speed up on its own in full, and tasks that need extra software at half weight.

The ratings come from published research based on GPT-4 (2023). To show what's happening now, each task is also checked against the latest Anthropic Economic Index, which records which tasks people actually use AI for. That data is refreshed automatically when Anthropic publishes a new release. Read the full method.

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